Smile Direct ("Smile Direct", "we", "us", "our") is a wholly owned trading style of Smile Group Holdings Ltd which is a private limited company registered in England and Wales. We operate an online business utility price comparison and introduction platform. Our service enables businesses to compare available utility supply options and decide independently whether to proceed with a supplier.
In certain circumstances where we operate as an energy consultant, primarily for more complex and larger requirements, we will be transparent in our services and charges.
Business Day means a day other than a Saturday, Sunday, or public holiday in England.
Customer / You means the business or individual using our services.
Service means the comparison, presentation, and introduction of utility supply options.
Utility means electricity and/or gas.
Utility Supplier means the third-party provider of the utility supply.
References to legislation include amendments and replacements. Words such as "including" or "for example" are illustrative only.
3.1 By requesting comparisons, accepting our fee, or otherwise using our service, you agree to be bound by these Terms & Conditions.
3.2 Any descriptions, illustrations, or promotional materials are provided for general information only and do not form part of a binding contract.
3.3 These Terms apply to the exclusion of any other terms you may seek to impose.
4.1 Smile Direct operates on a strict zero commission basis. We do not receive commission, referral fees, volume incentives, or supplier payments of any kind.
4.2 We charge a one-off fixed service user fee for access to and use of our comparison and introduction service. This fee is agreed with you in advance and is payable regardless of whether you proceed with a utility supplier.
4.3 No commission, uplift, margin, or hidden charge is:
All prices shown are provided directly by utility suppliers without adjustment by us.
4.4 Because we do not earn commission from suppliers:
4.5 The fixed fee relates solely to the provision of comparison and introduction services and does not:
4.6 All utility contracts, charges, and ongoing payments are agreed directly between you and the chosen supplier.
Reinforcement: Smile Direct is remunerated solely by a one-off service user fee per meter point and remains entirely independent of utility suppliers.
5.1 Smile Direct provides information and comparisons only.
5.2 We do not provide:
5.3 You acknowledge and agree that:
6.1 Prices, rates, and savings shown are indicative only and may change due to market conditions or supplier requirements.
6.2 Final prices are confirmed solely by the utility supplier at the point of contract acceptance.
6.3 Estimated savings are illustrative and not guaranteed.
7.1 Any utility contract entered into is strictly between you and the utility supplier.
7.2 Smile Direct:
7.3 There is no cooling-off period unless expressly provided by the supplier.
You agree to:
You must notify us promptly of any changes that may affect your enquiry.
9.1 Each party shall comply with applicable UK data protection legislation.
9.2 Your data may be shared with:
Further details are set out in our Privacy Policy.
10.1 To the fullest extent permitted by law, Smile Direct accepts no liability for any decisions made by you using our service.
10.2 We are not liable for:
10.3 Nothing in these Terms limits liability that cannot legally be excluded, including liability for fraud or death caused by negligence.
You agree to indemnify and hold harmless Smile Direct, its directors, employees, and agents from any claims, losses, or costs arising from:
We may suspend or terminate access to the Service immediately if:
Termination does not affect accrued rights or obligations.
All intellectual property in our website, branding, and materials belongs to Smile Group Holdings Limited. You may not reproduce or use any content for commercial purposes without written consent.
We do not guarantee that our website or communications will be uninterrupted, error-free, or secure. You are responsible for using appropriate security and virus protection.